Our Team

Executive Interface

This section displays the executive interface of the group's team

Our leadership is the pillar of excellence and growth, leading with a clear strategic vision and steering the group toward sustainable success. Through their vision and experience, they shape the model that inspires the team and amplifies its impact in achieving our goals and those of our affiliated brands.

Active Members
Mohammed bin Nasser Al Mubarak AL-Shahrani

Mohammed bin Nasser Al Mubarak AL-Shahrani

Founder, Owner, CEO - Aug 27, 2025

Saudi Arabia, Jeddah

Born 2009

Works in the Senior Management department and is considered the backbone of the group. He left his studies in the second semester of first year high school with 62% for health and family reasons to focus on his professional career.
An expert in technology—specifically cybersecurity, programming, and other fields—since 2018, and in commerce and marketing since 2024. He leads the group's strategic vision to achieve its mission and goals and is fully responsible for its outcomes, makes major decisions, and attracts major clients from merchants, establishments, and government entities.
He has held the aforementioned positions since the group's founding and is distinguished by broad experience across all its departments thanks to having started as a freelancer without capital, relying on his experience and self-learning, which granted him those experiences; he continues to develop and does not settle for a fixed level of learning.

Asrar bint Saleh AL-Ghamdi

Asrar bint Saleh AL-Ghamdi

EVP - Feb 22, 2026

Saudi Arabia, Al-Baha

Born 2003

Assistant and EVP, Bachelor's graduate in Computer Information Systems (CIS) (2025) from Al-Baha University with technical, analytical, and field experience.
She supports the CEO in organizing and managing the group's major business affairs, monitoring project and task execution, coordinating with different teams and departments, ensuring workflow and resolving operational issues, communicating with clients and partners, representing the group at official meetings, preparing periodic reports, strategies, plans, studies, policies, and budgets and approving them to ensure achievement of the group's strategic and organizational goals according to its approved policies.
She relies on her technical and analytical experience including app development, database management, UI design, data analysis, and cybersecurity to improve and enhance workflow efficiency and make well-considered executive decisions that reinforce business continuity and institutional performance quality.

Munair bint Mishal AL-Abdali

Munair bint Mishal AL-Abdali

Business Manager - Feb 3, 2026

Saudi Arabia, Makkah

Born 2003

Bachelor's graduate in Information Systems Science (2025) from Umm Al-Qura University, with strong practical experience as a full-stack developer, having trained at several organizations and participated in developing systems and applications in various programming languages and technologies, with skills in UI design, database management, and web applications.
She oversees organizing operations, monitoring task execution, and ensuring integration of operational, technical, and academic aspects to serve the group's strategic goals. She contributes to planning, time and resource management, improving workflow efficiency, coordinating with employees, departments, and stakeholders, and representing the group in relevant meetings.
She excels in monitoring operational and technical issues, analyzing them, and making executive decisions that support business continuity and institutional performance quality according to approved policies and standards.

Shrouq bint Abdullah Al-Amri

Shrouq bint Abdullah Al-Amri

Head of Research - Mar 28, 2026

Saudi Arabia, Riyadh

Born 2003

Bachelor's graduate in Information Systems (2025) from Bisha University, distinguished by strong experience in data analytics and digital transformation, with a solid foundation in artificial intelligence and process improvement. She has participated in national and technology projects, and brings practical data analysis experience with professional, knowledge-rich depth.
She leads the Research Department with an analytical mindset, with direct responsibility for steering its outputs and ensuring their quality and impact on the group's strategic directions and its affiliated brands.
She sets research priorities and topics based on data analysis and trends, supervises output quality before approval and publication, and applies appropriate tools to enhance research and analysis efficiency. She monitors performance to extract opportunities and risks and make strategic decisions that support the department's growth and sustainability of its results, in coordination with relevant staff and departments, with full commitment to institutional standards and output quality.

Mohammed bin Saeed Al-Qahtani

Mohammed bin Saeed Al-Qahtani

Motion Design Expert - Mar 30, 2026

Saudi Arabia, Riyadh

Born 1986

Bachelor's graduate in Computer Science (2012) from King Khalid University, with experience since 2014 in motion graphics and corporate visual identity management.
He gained his experience working at several major organizations including SABIC and King Khalid University, and demonstrated his creative ability through tangible achievements across multiple areas, including managing massive design projects that exceeded 230 tasks in one project, direct contribution to building an integrated internal production ecosystem, attention to the technical side especially networks and web development, and obtaining professional certifications such as MCITP, CCNA, and CCNP.
His work style is characterized by institutional precision and creative discipline, and his skills extend to project management, coordination with external parties, and ensuring alignment with visual identity standards in every output, making him a key pillar in strengthening the group's visual presence and its affiliated brands across platforms and channels.

Former Members
Former Member Yazeed bin Abdullah AL-Rizqi AL-Qarni

Yazeed bin Abdullah AL-Rizqi AL-Qarni

EVP

Born 2004

EVP from Aug 29, 2025 to Feb 11, 2026, worked as Business Manager then EVP, responsible for the business management department and developing the company's business. He supervised the company's business operations and coordinated among different departments, ensuring efficient implementation of strategies. He has experience in administrative coordination and good professional traits such as the ability to work under pressure, flexibility, and professional passion. His responsibilities included: managing, organizing, and developing business, communicating with some clients and partners, attending meetings to close deals and sales and contracts, contributing to strategic planning, time management, and problem-solving. He fulfilled the assigned tasks within the scope of the position's responsibilities during his tenure with the group, and his contract was terminated by mutual consent between both parties.